Martha’s Vineyard’s Only Restaurant at South Beach!

Enjoy casual, relaxed dining where rolling lawns meet the sea at Lure restaurant – on-site at the Winnetu Oceanside Resort, Edgartown, Martha’s Vineyard.

Lure is currently closed for the season. Thank you for your patronage in 2014. We will reopen for the 2015 season in mid-April. We hope to see you soon!

USA Today has awarded Lure, and the Winnetu, one of the “Best Beach Resorts for Foodies.”  To read the article, click here.

For Reservations please call:  (508) 627-FOOD (3663) or e-mail Steven, our Restaurant Manager.

Come by our complimentary water taxi cruise or our shuttle van from Edgartown.

Come with your car and explore beautiful Katama. We have ample parking for everyone.

Enjoy a stroll on our grounds or South Beach. See the breathtaking sky or play a game on our outdoor, life-size chess set.

  • High-quality “New American Cuisine,” inspired by local, seasonal, and sustainable ingredients
  • Dine in a relaxed ocean setting
  • Enjoy specialty drinks and cocktails in our relaxing lounge and outdoor deck — with an Atlantic Ocean view
  • Cozy enough for a romantic dinner — friendly enough for the entire family
  • Private dining space for up to 30 guests
  • Wedding reception accommodations for up to 145 guests
  • Well-equipped corporate event space
  • Historic
  • Vineyard Art Gallery for your viewing pleasure

“Lure – 2014 Silver Award Winner,  Best of Cape & Islands, Martha’s Vineyard – Fine Dining Restaurant.”

- Cape Cod Life Magazine




“Winnetu earns an Editor’s Choice Award for Best Resort/Hotel on Martha’s Vineyard.”
Cape Cod Life Magazine, The Best of the Cape and Islands, 2008

Winnetu Hotel

Winnetu Hotel

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Lure Grill

Lure Grill

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Poolside Grill

Poolside Grill

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Clambake

Clambake

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Winnetu Tennis Courts

Winnetu Tennis Courts

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Winnetu Pool

Winnetu Pool

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South Beach Path

South Beach Path

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Garden Cottages

Garden Cottages

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Cape Pogue Cottage

Cape Pogue Cottage

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Plum Point Cottage

Plum Point Cottage

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Ocean Homes

Ocean Homes

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Katama Homes

Katama Homes

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  • 1 - Winnetu Hotel
  • 2 - Lure Grill
  • 3 - Poolside Grill
  • 4 - Clambake
  • 5 - Winnetu Tennis Courts
  • 6 - Winnetu Pool
  • 7 - South Beach Path
  • 8 - Garden Cottages
  • 9 - Cape Pogue Cottage
  • 10 - Plum Point Cottage
  • 11 - Ocean Homes
  • 12 - Katama Homes
Family Activities Center

Family Activities Center

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Pool/Kiddie Pool

Pool/Kiddie Pool

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Playground / Basketball

Playground / Basketball

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South Beach

South Beach

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Shuttle Bus Stop

Shuttle Bus Stop

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Townhouses

Townhouses

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Bay Homes

Bay Homes

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Katama Homes

Katama Homes

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South Beach Homes

South Beach Homes

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Winnetu Hotel

Winnetu Hotel

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  • 1 - Family Activities Center
  • 2 - Pool/Kiddie Pool
  • 3 - Playground / Basketball
  • 4 - South Beach
  • 5 - Shuttle Bus Stop
  • 6 - Townhouses
  • 7 - Bay Homes
  • 8 - Katama Homes
  • 9 - South Beach Homes
  • 10 - Winnetu Hotel