Martha’s Vineyard’s Only Restaurant at South Beach!

Enjoy casual, relaxed dining where rolling lawns meet the sea at Lure.

Lure will reopen for the 2015 season on April 18. We hope to see you soon!

USA Today has awarded Lure one of the “Best Beach Resorts for Foodies.”  To read the article, click here.

For Reservations please call:  (508) 627-FOOD (3663) or e-mail our Restaurant Manager.

  • Visit us via our spectacular and complimentary water taxi cruise or our shuttle van from Edgartown.
  • We have ample parking for everyone.  Enjoy your time exploring scenic Katama rather than searching for a parking space in downtown Edgartown!
  • Come with your children.  After they dine with you, we offer a supervised and complimentary Kid’s Corner so mom and dad can enjoy a relaxing dinner.  Call for dates of operation.
  • Enjoy a stroll on our grounds or South Beach. See the breathtaking sky or play a game on our outdoor, life-size chess set.
  • High-quality “New American Cuisine,” inspired by local, seasonal, and sustainable ingredients
  • Dine in a relaxed ocean setting
  • Enjoy specialty drinks and cocktails in our relaxing lounge and outdoor deck — with an Atlantic Ocean view

“Lure – 2014 Silver Award Winner,  Best of Cape & Islands, Martha’s Vineyard – Fine Dining Restaurant.”

- Cape Cod Life Magazine




“What truly stands out at the Winnetu…is the graciousness of the staff, particularly when it comes to the smallest guests. The Resort offers a long menu of complimentary children’s activities…One couple I met… told me they had traveled all around the world and had never felt as welcome as a family anywhere else.”
Indagare Magazine, 2008

Winnetu Hotel

Winnetu Hotel

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Lure Grill

Lure Grill

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Poolside Grill

Poolside Grill

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Clambake

Clambake

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Winnetu Tennis Courts

Winnetu Tennis Courts

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Winnetu Pool

Winnetu Pool

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South Beach Path

South Beach Path

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Garden Cottages

Garden Cottages

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Cape Pogue Cottage

Cape Pogue Cottage

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Plum Point Cottage

Plum Point Cottage

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Ocean Homes

Ocean Homes

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Katama Homes

Katama Homes

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  • 1 - Winnetu Hotel
  • 2 - Lure Grill
  • 3 - Poolside Grill
  • 4 - Clambake
  • 5 - Winnetu Tennis Courts
  • 6 - Winnetu Pool
  • 7 - South Beach Path
  • 8 - Garden Cottages
  • 9 - Cape Pogue Cottage
  • 10 - Plum Point Cottage
  • 11 - Ocean Homes
  • 12 - Katama Homes
Family Activities Center

Family Activities Center

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Pool/Kiddie Pool

Pool/Kiddie Pool

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Playground / Basketball

Playground / Basketball

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South Beach

South Beach

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Shuttle Bus Stop

Shuttle Bus Stop

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Townhouses

Townhouses

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Bay Homes

Bay Homes

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Katama Homes

Katama Homes

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South Beach Homes

South Beach Homes

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Winnetu Hotel

Winnetu Hotel

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  • 1 - Family Activities Center
  • 2 - Pool/Kiddie Pool
  • 3 - Playground / Basketball
  • 4 - South Beach
  • 5 - Shuttle Bus Stop
  • 6 - Townhouses
  • 7 - Bay Homes
  • 8 - Katama Homes
  • 9 - South Beach Homes
  • 10 - Winnetu Hotel